Raise your brand’s online presence with our Content Marketing Agency in London, UK
When it comes to selling to your consumers, the words you use make all the difference. Similarly, when it comes to your brand’s digital marketing, the content you use can make or break your brand. This is where content marketing comes into the picture of digital marketing for any brand and elevates it. Major brands across the globe use content marketing services, like those offered by our Leading Content Marketing Agency in London, UK. Moreover, 60% of marketers say they post at least one piece of content each day. What’s more? over 78% of consumers believe that brands that deliver custom content are interested in building a relationship with them.
That is why these days, content marketing is at the crux of every brand’s digital marketing. It is an umbrella that contains multitudes and has immense potential. That’s why in 2014, over 57% of content marketing experts revealed that custom content was their brand’s top priority. Still not convinced about content marketing for your brand? Read on to change your mind.
What is Content Marketing?
Simply put, content marketing is the strategic use of informative and attractive content that is posted consistently on various digital platforms. This content doesn’t have to be about your product or service. It can also be aimed to educate the consumer.
For example, a real estate developer doesn’t always need to talk about their latest project through their content. That would make it boring to their audience online. Instead, the brand’s content marketing strategy can include blogs that talk about real estate policies and keep the reader updated about the latest in the industry.
The goal of any content marketing strategy is content creation that leads to increased loyalty and indirect brand awareness and sales.
Why does my brand need Content Marketing?
One of the most common sayings in marketing is that ‘Content is King’. Imagine what would a kingdom be without its king? That’s what much of digital marketing is without content marketing. Content marketing is essential for every brand’s survival online because it spans various domains of digital marketing. It is all-encompassing.
There are several ways in which a brand benefits from content marketing. Given it includes blogs that target specific brand-related keywords, the top benefit of content marketing is a higher rank on search engines. Secondly, content marketing blogs lead to more on-site content and enrich a brand’s website. This gets a brand more referral traffic. Content marketing engages a brand’s audience which is why 93% of content marketers use interactive content to engage their audience.
Furthermore, content marketing gives information your audience is looking for. Therefore, by satisfying this need, content marketing and content creation create a positive brand image. Similarly, content marketing, when done with professionals like those at our Content Marketing Agency in London, UK, can increase a brand’s likes, comments and followers on social media, amplifying its voice and offerings, leading to better sales.
How does Edigital4Seo help my brand with its Content Marketing Services in London UK?
At our leading content marketing agency in London, UK, we start with the basics and build our way up. Our content marketing involves first and foremost thorough understanding your brand, its audience and its content needs. Based upon these metrics, we will craft a content strategy that covers everything from social media to PPC ads and blogs.
We then employ our strategy and build your brand online through consistent posting of social media posts, ads, blogs, PR pieces, and more. Over time, we keep fine-tuning this strategy to make sure your brand’s content is up to date, targets as many keywords as it can and reaps the benefits of content marketing.
Why shall my brand go with Edigital4Seo?
To get the desired results from content marketing, the right set of experts are needed. Moreover, if you are a small brand, then a content marketing agency is required that fits your budget. This is where Edigital4Seo fits both metrics. We are a professional content marketing agency in London, UK as well as an affordable one.
Additionally, our experts have years of experience in crafting content strategies that work, swift content creation tactics and knowledge of tools for disseminating content on appropriate platforms.
Ready to woo your audience with content marketing? Get in touch to know more about our content marketing services today!